Distributor Solutions


Retail Merchandising and Sales Solutions

ASM’s 15,000+ retail merchandising associates provide best-in-class retail merchandising support for CPG clients across the US. Alcohol Beverage Distributors are looking to ASM to provide value and efficiencies for their retail merchandising and sales activities. ASM’s customized services and solutions range from syndicated retail support to building dedicated teams focused on the specific needs of your market. ASM’s Alcohol Beverage division provides the following services.

Customized Retail Merchandising and Sales Solutions

  • Retail Merchandising and Sales Force Outsourcing (within your current market or entering into a new market)
  • Channel or Retailer Outsourcing
  • Weekend Merchandising
  • Surge Support
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Partnership Opportunities

With ASM's depth and breadth of retail sales merchandising, we provide the opportunity to enhance your productivity and profitability by partnering with us to maximize profits and minimize costs.

    1. Military Wine Business: Use ASM's wholly owned military broker and their global Alcohol Beverage Division, deeply entrenched within the spirits business, to manage all retail merchandising and sales activities for your military wine business.* 
    2. Convenience: Leverage ASM's scope and scale, calling on 391 Convenience Headquarters and 51,000 retail stores.  ASM represents a substantial amount of products in store, resulting in strong retailer relationships and accessibility to the buyers.*
    3. Control States: ASM's customized solutions, coupled with our scope, scale and technology platform can make your control state business more efficient and profitable.

* Partnership opportunities can stem beyond retail and include Headquarter Representation (HQ) and management.  Please refer to our HQ section for more information.

​​​​Technology: Leading In-Store Tablet and Dashboard Platforms

Using cutting-edge tablet technology, our retail associates:

  • Validate distribution and space protection
  • Deliver high quality sales presentations with brand sales materials and relevant data
  • Measure results versus client specific Key Performance Indicators and objectives
  • Report competitive and retailer activities
  • Take high-resolution pictures in store

Dashboard Access:

Our web-based dashboard reporting provides unmatched visibility at store level, instantly accessible and updated daily. These powerful reporting tools can be designed to feed your enterprise system with vital store level information to assist with business decisions, including:

  • Customized dashboards for all store level reporting
  • Photo archives to document and record store level merchandising activity


ASM conducts over 5.2 million hours of reset work per year across all major retailers. We have been conducting Alcohol Beverage resets for some of the largest distributors in the U.S.  Our teams are supported by a dynamic field management team to support our total operations.              


​Cat​egory Management

ASM has over 250 in-field category management and space management professionals who support our sales teams with the analytics and insights that fuel winning sales plans, secure new item distribution, improve trade-promotion effectiveness and optimize pricing, assortment, and shelving plans. Our team also provides custom research through the dedicated alcohol beverage category management team. ASM can provide fully dedicated client-funded category managers to accommodate your full or part-time needs. ASM currently has hundreds of customer and client-dedicated category managers across the U.S. with the option for an in-house resource.

Alcohol Beverage Dedicated Team 

  • Junior and Senior Category Managers
  • Market Research Analysts
  • Category Analysts
  • Junior and Senior Space Management Specialists


  • 7 ACT Certifications
  • 2 JDA Certifications
  • 1 Market Research Certification


Strategic Consulting

  • Existing Process Evaluation
  • Strategic Plans
  • National Opportunity Evaluation

Marketing Research and Shopper Insights

  • Custom Primary Research
  • Consumer Decision Tree Creation
  • Shopper Journey Support
  • Merchandising Strategy Testing

Consumer-Centric Business Planning

  • Outsourced Category Management
  • Sales Presentation Support
  • Consumer Behavior Profiling

Merchandising and Inventory Modeling

  • High Volume Planogram Development
  • Strategic Merchandising Solutions
  • isle Adjacencies

Trade Marketing – Retailer Approved Programs


ASM's full service trade marketing team provides the alcohol beverage community with a one-stop-shop trade marketing solution by partnering with major retailers for approved seasonal guides and programs.  With over 1,700 food and general merchandise clients, our in-house marketing resources provide the alcohol beverage community the opportunity to partner with food manufacturers and participate in exciting consumer marketing programs.

Seamless Program Management and Operations Support: ASM takes care of all aspects of the program from alcohol legalities, coupons, art, POS production, and demos (legalities, training, and execution), to retailer and food manufacturer communication.


Headquarter Coverage


Within alcohol beverage, ASM has identified strategic channels in order to address distributor pain points to enhance your productivity and profitability. ASM provides proactive and innovative headquarter solutions for clients at retailers across North America through our comprehensive suite of services and insights-driven management teams. With representation throughout all channels, in over 165 office locations and 1,700+ clients, our strength and scale lets us engage in truly strategic partnerships with clients and their customers.

Strategic Channels

  • Convenience: The convenience channel is rapidly taking share as independent accounts close. As this transition occurs, the alcohol beverage community is dedicating more resources to this channel. With our total retail and headquarter solution encompassing over 29 Convenience National Account Managers, 391 headquarters, and 51,000 convenience stores, ASM leverages its strong retailer relationships and breadth of portfolio to give you the resources to effectively execute in this channel.
  • Drug and Dollar: Facing large store counts with lower volume, distributors are looking for a solution to address the complex Drug and Dollar channels. ASM's dedicated DDRM (Drug, Dollar, Regional Mass) team covers 1,200 Drug and Dollar headquarters and over 42,000 stores, leveraging its strong customer relationships and dedicated field team to provide a complete headquarter and retail solution.
  • Hispanic: To proactively target the growing Hispanic demographic, ASM has built a dedicated, bi-lingual Hispanic retail sales merchandising team focused on selling in over 4,300 regional Hispanic stores in key market areas: California, Texas, Chicago, Phoenix, Miami, and Metro NY. As a prominent player in this channel, ASM provides the expertise and adeptness to deliver full headquarter and retail solutions to distributors.
  • Military Wine Business: ASM's wholly owned Military Broker services some of the largest spirits suppliers in over 800 stores across all military globally. ASM offers customizable headquarter and retail partnership solutions for wine by leveraging our alcohol beverage military team to create efficiencies and optimize the distributor's business.

Business Process Outsourcing

          Business Process Outsourcing

ASM's Business Process Outsourcing group has provided high-quality turn-key services to a wide range of clients since 2005. All of our services are provided by the 2,300 dedicated Order to Cash team members at our US locations, providing our clients with geographical proximity and expedited high-quality services.

Our flexible approach allows us to meet all specific service requirements efficiently with significant cost savings. 

  • EDI Management
  • Order Processing
  • Customer Service
  • Invoice Management
  • Accounts Receivable Reporting
  • Deduction Management
  • Collections
  • Forms Administration Services
  • Data Synchronization
  • Customized Administrative Services
  • Vendor Managed Inventory ​​