Suppliers leverage ASM's headquarter representation to maximize their marketplace exposure by utilizing ASM's unmatched customer alignment and sales execution strategies.
Customer Alignment & Partnership
ASM customer team leaders build tenured, trusted relationships with senior customer executives that give them a deep understanding of retailer strategies, processes, innovations, and tactical hot buttons. ASM also has teams that perform services onsite at key retailers, providing our clients with even greater visibility, support, and influence at headquarters. ASM's full-service and headquarter assist clients regularly leverage our leaders and their embedded teams to help guide strategies and engage with customer executive levels on partnership opportunities and joint business planning initiatives.
ASM maximizes sales results through the flawless execution of client business plans. Our business managers sell in new and existing items, pricing changes, and promotional and display programs through compelling, data-driven plans and recommendations. These plans are built with the help of ASM Category and Space Management resources and our leading-edge business intelligence platform. The opportunity identification process and pricing, distribution, and promotional optimization analysis behind our customer presentations are robust, incorporating consumption data, shopper insights, consumer research, and demographic information.
Convenience: The convenience channel is rapidly taking share as independent accounts close. As this transition occurs, the alcohol beverage community is dedicating more resources to this channel. With our total retail and headquarter solution encompassing over 391 headquarters and 51,000 convenience stores, ASM leverages its strong retailer relationships and breadth of portfolio to give you the resources to effectively execute in this channel.
Drug and Dollar: Facing large store counts with lower volume, suppliers are looking for a solution to address the complex Drug and Dollar channels. ASM's dedicated DDRM (Drug, Dollar, Regional Mass) team covers 1,200 Drug and Dollar headquarters and over 42,000 stores, leveraging its strong customer relationships and dedicated field team to provide a complete headquarter and retail solution.
Hispanic: To proactively target the growing Hispanic demographic, ASM has built a dedicated, bi-lingual Hispanic retail sales merchandising team focused on selling in over 4,300 regional Hispanic stores in key market areas: California, Texas, Chicago, Phoenix, Miami, and Metro NY. As a prominent player in this channel, ASM provides the expertise and adeptness to deliver full headquarter and retail solutions to suppliers.
Military Spirits Business: ASM's wholly owned Military Broker services some of the largest spirits suppliers in over 800 stores across all military globally. ASM offers customizable headquarter and retail partnership solutions for spirits by leveraging our alcohol beverage military team to create efficiencies and optimize the supplier's business.
Other Headquarter Offerings
From non-alcoholic wine and beer to mixers, ASM has a turn-key solution to represent your product at both headquarter and retail. Currently representing some of the largest suppliers in the space, we will use our experience and expertise to represent your product.