Supplier Solutions

ASM provides proactive and innovative headquarter solutions for clients at retailers across North America through our comprehensive suite of services, ind​ustry-leadi​ng portfolio, and insights-driven management teams. Our success is driven by a combination of factors, including the entrepreneurial spirit that runs through our company culture and the actionable data we are able to provide.

With over 70 office locations our strength and scale lets us engage in truly strategic partnerships with clients and their customers. Our proximity to all major retailers allows us to grow relationships and influence on behalf of your clients. The outcome is a competitive advantage that drives superior sales results. ​​​​


Headquarter Coverage

Suppliers leverage ASM's headquarter representation to maximize their marketplace exposure by utilizing ASM's unmatched customer alignment and sales execution strategies.

Customer Alignment & Partnership

ASM customer team leaders build tenured, trusted relationships with senior customer executives that give them a deep understanding of retailer strategies, processes, innovations, and tactical hot buttons. ASM also has teams that perform services onsite at key retailers, providing our clients with even greater visibility, support, and influence at headquarters. ASM's full-service and headquarter assist clients regularly leverage our leaders and their embedded teams to help guide strategies and engage with customer executive levels on partnership opportunities and joint business planning initiatives. ​​


Sales Execution

ASM maximizes sales results through the flawless execution of client business plans. Our business managers sell in new and existing items, pricing changes, and promotional and display programs through compelling, data-driven plans and recommendations. These plans are built with the help of ASM Category and Space Management resources and our leading-edge business intelligence platform. The opportunity identification process and pricing, distribution, and promotional optimization analysis behind our customer presentations are robust, incorporating consumption data, shopper insights, consumer research, and demographic information.​​​​


Strategic Channels

  • Convenience: The convenience channel is rapidly taking share as independent accounts close. As this transition occurs, the alcohol beverage community is dedicating more resources to this channel. With our total retail and headquarter solution encompassing over 391 headquarters and 51,000 convenience stores, ASM leverages its strong retailer relationships and breadth of portfolio to give you the resources to effectively execute in this channel.
  • Drug and Dollar: Facing large store counts with lower volume, suppliers are looking for a solution to address the complex Drug and Dollar channels. ASM's dedicated DDRM (Drug, Dollar, Regional Mass) team covers 1,200 Drug and Dollar headquarters and over 42,000 stores, leveraging its strong customer relationships and dedicated field team to provide a complete headquarter and retail solution.
  • Hispanic: To proactively target the growing Hispanic demographic, ASM has built a dedicated, bi-lingual Hispanic retail sales merchandising team focused on selling in over 4,300 regional Hispanic stores in key market areas: California, Texas, Chicago, Phoenix, Miami, and Metro NY. As a prominent player in this channel, ASM provides the expertise and adeptness to deliver full headquarter and retail solutions to suppliers.
  • Military Spirits Business: ASM's wholly owned Military Broker services some of the largest spirits suppliers in over 800 stores across all military globally. ASM offers customizable headquarter and retail partnership solutions for spirits by leveraging our alcohol beverage military team to create efficiencies and optimize the supplier's business.

Other Headquarter Offerings

From non-alcoholic wine and beer to mixers, ASM has a turn-key solution to represent your product at both headquarter and retail. Currently representing some of the largest suppliers in the space, we will use our experience and expertise to represent your product.

​Cat​egory Management

ASM has over 250 in-field category management and space management professionals who support our sales teams with the analytics and insights that fuel winning sales plans, secure new item distribution, improve trade-promotion effectiveness and optimize pricing, assortment, and shelving plans. Our team also provides custom research through the dedicated alcohol beverage category management team. ASM can provide fully dedicated client-funded category managers to accommodate your full or part-time needs. ASM currently has hundreds of customer and client-dedicated category managers across the U.S. with the option for an in-house resource.

Alcohol Beverage Dedicated Team 

  • Junior and Senior Category Managers
  • Market Research Analysts
  • Category Analysts
  • Junior and Senior Space Management Specialists


  • 7 ACT Certifications
  • 2 JDA Certifications
  • 1 Market Research Certification


Strategic Consulting

  • Existing Process Evaluation
  • Strategic Plans
  • National Opportunity Evaluation

Marketing Research and Shopper Insights

  • Custom Primary Research
  • Consumer Decision Tree Creation
  • Shopper Journey Support
  • Merchandising Strategy Testing

Consumer-Centric Business Planning

  • Outsourced Category Management
  • Sales Presentation Support
  • Consumer Behavior Profiling

Merchandising and Inventory Modeling

  • High Volume Planogram Development
  • Strategic Merchandising Solutions
  • isle Adjacencies

Retail Merchandising and Sales Solutions

ASM’s 15,000+ retail merchandising associates provide best-in-class retail support for CPG clients across the US. Alcohol Beverage Suppliers are looking to ASM to provide value and efficiencies for their retail merchandising and sales activities. ASM offers a range of customized services and solutions, from outsourcing Regional and Key Account Management to building dedicated Control State teams focused on the specific needs of your market. We structure our retail as an extension of your team, taking the best of ASM and your organization. ASM’s Alvohol Beverage division provides the following services.

Customized Retail Merchandising and Sales Solutions

  • Sales Force Outsourcing (Control States, Key Account Management)
  • Surge Support: Point of Sales Placements/Displays
  • Auditing: Inspect what you expect
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​​​​Technology: Leading In-Store Tablet and Dashboard Platforms

Using cutting-edge tablet technology, our retail associates:

  • Validate distribution
  • Deliver high quality sales presentations with brand sales materials and relevant data
  • Measure results versus client specific Key Performance Indicators and objectives
  • Report competitive and retailer activities
  • Take high-resolution pictures in store

Dashboard Access:

Our web-based dashboard reporting provides unmatched visibility at store level, instantly accessible and updated daily. These powerful reporting tools can be designed to feed your enterprise system with vital store level information to assist with business decisions, including:

  • Customized dashboards for all store level reporting
  • Photo archives to document and record store level merchandising activity

Trade Marketing – Retailer Approved Programs


ASM's full service trade marketing team provides the alcohol beverage community with a one-stop-shop trade marketing solution by partnering with major retails for approved seasonal guides and programs.  With over 1,700 food and general merchandise clients, our in-house marketing resources provide the alcohol beverage community the opportunity to partner with food manufacturers and participate in exciting consumer marketing programs.

Seamless Program Management and Operations Support: ASM takes care of all aspects of the program from alcohol legalities, coupons, art, POS production, and demos (legalities, training, and execution), to retailer and food manufacturer communication.

Business Process Outsourcing

          Business Process Outsourcing

ASM's Business Process Outsourcing group has provided high-quality turn-key services to a wide range of clients since 2005. All of our services are provided by the 2,300 dedicated Order to Cash team members at our US locations, providing our clients with geographical proximity and expedited high-quality services.

Our flexible approach allows us to meet all specific service requirements efficiently with significant cost savings. 

  • EDI Management
  • Order Processing
  • Customer Service
  • Invoice Management
  • Accounts Receivable Reporting
  • Deduction Management
  • Collections
  • Forms Administration Services
  • Data Synchronization
  • Customized Administrative Services
  • Vendor Managed Inventory ​​