IRVINE, Calif. — Advantage Sales and Marketing, LLC, (ASM) announced the appointment of Chris Olivier as the company’s Chief Strategy Officer today.
“In this new role, Chris will focus on developing best-in-class strategies and platforms to help further ASM’s future growth as the leading sales and marketing agency in the consumer packaged goods industry,” said ASM Chairman and Chief Executive Officer Sonny King. “This is a critical time for ASM as we push the boundaries of growing our business and a clear strategic vision and plan are essential. Chris is a dynamic leader and brings many strengths to ASM including detailed business system experience, international business acumen, strategic vision and a wealth of knowledge and relationships in the sales and marketing industry.”
“I am pleased to be part of ASM’s future,” said Olivier, “and look forward to creating our strategic initiatives, planning, new client and channel development and more–all critical components of ASM’s success.”
Olivier began his career in retail in 1989 with Woolworths. He joined The Smollan Group, the largest sales and marketing agency in the southern Africa region, in 1992 and was named Chief Executive Officer in 2001. While at Smollan, he also served as General Manager of Unilever Channel Management and launched the first fully outsourced sales organization for Unilever. Olivier also served as a Director and Managing Director of Smollan’s Dedicated Services Group, responsible for Unilever Channel Management, Lottery Fieldmarketing and Cadbury Fieldmarketing. Under Olivier’s leadership, Smollan also expanded its market reach into China, India, Malaysia and several other African countries. Olivier holds a bachelor’s degree and an MBA from the University of South Africa.
About Advantage Sales and Marketing, LLC
Advantage Sales and Marketing (ASM) is a premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. ASM’s cradle-to-cart–post-manufacture to consumption–customized sales and marketing solutions includes headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronic and home center industries. Headquartered in Irvine, Calif., ASM has more than 22,000 associates and 66 offices in the United States and Canada. Visit www.asmnet.com today.