IRVINE, Calif. – On November 30, 2006, Advantage Sales & Marketing LLC (ASM), acquired the business of B.I.N. Sales & Marketing, Inc. (“B.I.N.”). B.I.N. has offices in Norwalk and Torrington, CT, Coventry, RI, and New Port Richey, FL, and is the largest independent natural and organic foods and products broker on the East coast. For more than two decades, B.I.N. has been dedicated to developing the market for natural and organic products. The company represents some of the industry’s largest and most reputable product lines and is the largest independent sales and marketing agency for natural products in the United States. B.I.N. will continue to provide full service sales, merchandising and marketing services for clients both in the supermarket and natural products distribution industry.
This acquisition further strengthens ASM’s commitment to the Natural, Specialty and Ethnic class of trade and contributes to ASM’s national growth strategy.
With this acquisition, ASM is excited to be retaining the industry expertise of Bruce Nierenberg and his existing management team to include Bill O’Connell and Frank Calafiura along with other B.I.N. associates who have been key to this company’s success. Bruce will report to Scott Presnall, National Client Team Director of Natural/Specialty/Ethnic.