Integrated Marketing Services invests $10 million in launch of cutting-edge INvision technology solution

4/5/2012

Industry-leading marketing agency enhances robust, innovative technology portfolio

IRVINE, Calif.—Integrated Marketing Services today announced the launch of a $10 million technology solution to enhance their in-store events capabilities. Integrated, a division of Advantage Sales & Marketing LLC (ASM), has unveiled their next-level, best-in-class technology portfolio branded INvision.

INvision will not only create an efficient, streamlined process for managing Integrated’s in-store events but will also provide clients and customers with dynamic reporting and insights into their businesses.

“Over the past two years, Integrated’s in-store events business unit has grown exponentially and we needed a cutting-edge platform to support this growth. We were looking for an innovative method to accurately provide metrics in program planning and execution while improving efficiencies in events sales and planning processes,” said April Zauri, ASM National Technology Director. “Launching the INvision technology platform really raises the bar in dashboard reporting and analytics and will allow us to better serve our clients and customers. INvision’s performance surpassed our expectations throughout our extensive test and beta phases and we are confident that the transition will be seamless.”

INvision integrates ASM’s current suite of technology solutions which will enhance reporting, analytics, resource management, scheduling and execution.

“INvision provides the Integrated team with increased operational efficiencies throughout the entire event planning process and eliminates any redundancies ultimately adding value for their in-store event clients,” said Jillian Plummer, Industry Technology Consultant. “The tools within INvision are remarkable and will push Integrated and their in-store events clients a step ahead of the competition.”

In conjunction with the launch of the INvision, ASM has also developed a new dashboard reporting and analytics tool. This facet of the INvision technology suite consolidates data from Integrated’s technology solution portfolio and provides meaningful analytics and metrics on program performance and future program planning.

“Integrated’s technology portfolio is among the best in the industry. Their reporting capabilities are more robust and sophisticated which empowers their clients and customers with a greater level of productivity,” said Vic Hernandez, Industry Technology Consultant. “With the launch of INvision, Integrated has made significant enhancements giving them a competitive edge and securing their position as the industry leader in providing information and insights.”