Transaction Complete: New Equity Partners J. W. Childs Associates, L.P. and Merrill Lynch Global Private Equity, Inc.

3/29/2006

IRVINE, Calif. – Advantage Sales & Marketing and Allied Capital Corporation are pleased to announce that today they have completed the transaction that joins two new equity partners with ASM. J.W. Childs Associates, L.P. and Merrill Lynch Global Private Equity, Inc. will further enable ASM to fulfill its mission of “Creating Outstanding Value for its Clients and Customers.”

ASM Management will continue to run the operations of the Company. Allied Capital will continue to be a financial partner to the Company and will have a significant investment in ASM going forward.

We believe this transaction brings us to the next chapter in the evolution of our business and we are excited to have J.W. Childs Associates, L.P., Merrill Lynch Global Private Equity, and Allied Capital Corporation to support us in our efforts as we continue to pursue our growth strategy.

For more information on Allied Capital Corporation go to www.alliedcapital.com.
For more information on J.W. Childs, L.P. go to www.jwchilds.com.
For more information on Merrill Lynch Global Private Equity, Inc. go to www.gmi.ml.com/private.