Speed to Insight Platform
Advantage's proprietary business intelligence tools, packaged as the Speed To Insight™ Suite, address complex industry data, as well as the evolution of client category portfolios and retailer geographic expansion. The Suite supports our business managers with robust analytics, deep category reviews, and compelling selling presentations that enable fast data-driven recommendations in the field. Using Speed To Insight™ our business managers are able to focus on matters that help them sell more product and improve category performance for our retailer partners.
The Speed to Insight Platform creates a step-by-step discovery process and business analysis that enables our managers to quickly assess, analyze, and present compelling sales pitches. Sales Opportunity Explorer (SOE) allows us to leverage data across multiple categories and retailers, providing a sweeping look across the entire landscape of a manufacturer’s portfolio. This lets us quickly identify where our clients have the biggest growth opportunities and most pressing performance issues. Household panel data provides insight into how retailers are aligning with shoppers.
Causal Opportunity Explorer (COE) mines data-intensive sales causal elements and provides Speed To Insight™ on promotion, distribution, pricing and assortment market drivers. COE includes Promotion Optimization, Distribution and Pricing Management, and Assortment Optimization modules.