2000 With the launch of ARTS, Advantage is the first SMA with handheld technology, setting a new standard for field visibility and in-store selling.
2001 Launch of IN Marketing Services, a full-service shopper-centric promotions agency leveraging Advantage's data access and understanding of both customer and consumer.
2002 DRT's and Impulse Teams established to offer focused retail services to clients.
2004 SMARTeam launched to provide clients with a turnkey solution for insight procurement and analysis.
2005 Advantage Order to Cash launched to eliminate duplicate efforts with clients in Order Processing, Deduction Management, and EDI services.
2005 Acquisition of Superfridge platform gives Advantage an instant foothold in perishable promotional and merchandising programs.
2005 Startup division formed (initially RMX, later known as "Advantage Merchandising Services") to provide merchandising services using daily reporting and a flexible workforce.
2006 Acquisition of two marketing companies, TryFoods International (TFI) and Marketration, yields additional expertise in content development, publishing, and field events.
2006 Acquisition of B.I.N Sales and Marketing strengthens Advantage's commitment to the Natural, Specialty, and Ethnic class of trade.
2007 Advantage expands into Canada with the acquisition of CKN (Crombie Kennedy Nasmark Inc.).
2007 Campaigners acquired, giving Advantage entry into the CE channel and expertise in assisted sales and product demonstrations.
2008 Advantage deploys Sales Opportunity Explorer, the first component of its "Speed to Insight" business intelligence software, to help business managers analyze and apply syndicated data in the selling process.
2009 Integrated Marketing Services, Marketration, TFI, and Campaigners unite as IN Marketing Services, which immediately ascends to the top of the PROMO 100 rankings.
2009 "Winning Together" mission, vision, and values established.