Newsroom

​​Browse the following to read about Advantage in the newsroom:​​​​

Publications

Find Your Flavor: Macro Flavor Trends In Foodservice
Today’s consumers are constantly chasing their next favorite flavor. Staying ahead of this requires a comprehensive understanding of evolving consumer tastes, emerging menu trends, and broader category shifts. In this white paper, the culinary experts at Marlin Network, Advantage Marketing Partners’ foodservice agency, explore this year’s macro flavor trends contextualized with real-market examples.

The Power of Behavioral Analysis & The Consumer Identity Strategy
Discover in this white paper from AMP Agency how behavioral analysis can transform customer data into a consumer identity strategy:

  • See how brands are maximizing the value of every consumer interaction.
  • Learn how to build a better persona based on true consumer behaviors.
  • Find out how a data scientist helped a Major League Baseball
    players earn more than $100 million.
  • See how AMP Agency found under-served
    customer segments for a major fashion brand.

Find additional Advantage publications in the Publications Archive