While our journey began over twenty-five years ago in the grocery channel, today Advantage has deep expertise in all retail channels. The keys to our success have remained consistent from one class of trade to the next. At headquarters, our scale, proximity, cross-departmental reach, and strategic alignment enable access to key decision makers who realize they can rely on Advantage business managers who are dedicated to the channel for insight-based recommendations that grow categories and brands. Similarly, we segment retail associates by channel to ensure greater knowledge and arm them with enhanced technology and lower SKU responsibility for greater focus, brand expertise, and trust with store personnel.
With over 40,000 associates generating $65+ billion in retail sales, Advantage is often the largest company retailers do business with. However, big would not have gotten us very far if it were not complemented by deep channel and retailer-specific knowledge and expertise. This is why each of our 165 offices has the flexibility to structure around the particular needs of a channel or market to maximize results.
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