Emerging Channels

Emerging Channels

Advantage continues to expand and apply our model to the growing number of shopping choices available today. Whether in an established channel or a new retail format, Advantage draws on its winning formula of leveraging deep channel, retailer, and shopper knowledge to proactively identify opportunities and build sales plans that deliver. All of our services are managed on a national scope with a centralized team.​​

Alcohol Beverage

Advantage is a leader in the adult beverage industry, enhancing the brand performance of our partner suppliers and distributors. With a team of Alcohol Beverage professionals with over 65 years of industry experience, we unleash the full potential of brands by leveraging ASM's long tradition of expert Headquarter Representation, Category Development and Merchandising services.

Pet Specialty

Advantage offers a complete suite of services in the Pet Specialty channel, including a focus on actionable analytics and consumer insights. Our ability to partner with both manufacturers and retailers enables us to provide clients with significant leverage in this $52 billion channel. ​​

Sporting Goods

Advantage's Sporting Goods division offers clients a national solution in this growing market. Our +25 years of industry experience allow us to support clients and customers with a robust platform specific to the channel that includes headquarter, administration, customer services, import and private label, POS data reporting, planogram creation, and ecommerce solutions.​​


Online shopping trends show significant growth and opportunities for manufacturers who get it right. Advantage's industry tenure provides leverage in key online categories, with established relationships with key online retailers and a strong understanding of intricate category needs in the channel. ​​​​​​​​​​​​