Mass Merchandisers

Mass Merchandising

Advantage has cross-functional teams of headquarter, administration, marketing, and category management experts that are dedicated to the Mass Merchandisers class of trade. We offer the industry's most comprehensive services in the channel, including dedicated, enterprise teams focused on Walmart and other Mass Merchandisers.


Advantage's Walmart team headquarter sales and support model is sustained by cross-functional, vertically aligned sales and marketing associates. With the most expansive service portfolio in Bentonville, we are able to deliver strategic results that align with Walmart.

  • Our Retailtainment events are characterized by integrated calendar planning for more relevant and strategic programs.
  • Advantage provides Retail Link services through the Atlas Technology Group. Atlas integrates directly with Walmart's internal platforms and data sources to empower CPGs with the most comprehensive view of their product status and performance. The Atlas suite also leverages this information for more efficient in-store merchandising execution and optimized space planning.

Other Mass Merchandisers

Other Mass Merchandisers

A member of the Advantage family since 2016, JL Buchanan has the industry experience, leadership, and passion to develop and guide business growth strategies to fit the ever-changing retail landscape. As Retail Business Consultants specializing in the Mass channel, JLB offers a uniquely creative approach to Sales, Category Management, Shopper Insights, Trend & Design, and Marketing & Merchandising that deliver results.

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