ASM Announces New Equity Partners

3/3/2006

IRVINE, Calif. — Advantage Sales & Marketing is pleased to announce that it has two new equity partners that will strengthen ASM for the future and further enable ASM to fulfill its mission of “Creating Outstanding Value for its Clients and Customers.”  Today, ASM and Allied Capital Corporation announced that they have signed definitive documents to sell a majority interest in the Company to an affiliate of J.W. Childs Associates, L.P. and Merrill Lynch Global Private Equity.

ASM Management will continue to manage the operations of the Company.  Allied Capital will continue to be a financial partner to the Company and will have a significant investment in ASM going forward. John Shulman, Managing Director of Allied Capital, will remain a member of ASM’s Board of Directors.

We believe this transaction brings us to the next chapter in the evolution of our business and we are excited to have J.W. Childs, Merrill Lynch Global Private Equity, and Allied Capital to support us in our efforts as we continue to pursue our growth strategy.

The closing of this transaction is subject to certain closing conditions and is expected to occur prior to March 31, 2006.

For more information on Allied Capital Corporation go to www.alliedcapital.com.
For more information on J.W. Childs, L.P. go to www.jwchilds.com.
For more information on Merrill Lynch Global Private Equity go to www.ml.com.