New acquisition will enrich Advantage Sales and Marketing's best-in-class sales and marketing service portfolio by providing innovative brand promotional services.
Advantage Sales & Marketing LLC (ASM) today announced the acquisition of BoxTop Media, LLC dba FreshSpace. FreshSpace is an innovative ad company delivering media impressions and promotions by leveraging packaging space on perishable products. Terms of the transaction were not disclosed.
"FreshSpace has developed an innovative platform for driving sales, building brand awareness and fostering brand engagement," said Tanya Domier, ASM chief executive officer. "This acquisition expands our portfolio of service offerings benefitting both CPG companies and retailers."
"FreshSpace's model is particularly compelling in that it is not only squarely focused on the coveted "last inch" along a shopper's path to purchase but also continues the brand promotions well after the in-store experience," said Mike Salzberg, ASM president and chief operating officer. "ASM is committed to offering our clients and customers creative and effective approaches that maximize and drive sales. Our goal is to expand upon FreshSpace's current platform."
Chris Barkley and Geoff Jackson who previously served as president and president sales & marketing, respectively, will lead the new business unit which will operate as "FreshSpace."
"ASM has been a leader in the industry for years. We had the opportunity to join with other companies; however, we selected ASM based on our belief that this partnership will take our business to new levels in attracting new clients, expanding our media networks and leveraging the resources of ASM's impressive infrastructure," said Barkley.
FreshSpace operates offices in New York and Chicago. The division will continue to be based in New York.