IRVINE, Calif. —Advantage Sales & Marketing LLC (ASM) today announced the acquisition of StoreBoard Media LLC, a business focused on advertising placement on security pedestals located at the entrances and exits in major retailers. Terms of the transaction were not disclosed.
"StoreBoard has developed an exciting patented media platform for engaging with consumers that has been proven to provide advertisers with significant increases in ad awareness and sales lift" said Tanya Domier, ASM chief executive officer. "This acquisition is a great addition to our portfolio of in-store media and merchandising networks serving to help CPG companies and retailers connect with shoppers at the moment of truth, differentiate their in-store experience, and drive sales. StoreBoard, together with Superfridge, PromoPoint and our recently acquired FreshSpace, offer the trade a holistic suite of diverse, creative and highly impactful solutions."
"StoreBoard's five-foot high, full-color advertising panels greet shoppers entering and exiting the store," said Mike Salzberg, ASM president and chief operating officer. "We are very excited about introducing our clients and customers to StoreBoard's unique advertising solution and expanding its current network into new retail channels."
Rick Sirvaitis, a co-founder of StoreBoard Media and its current president, will lead the new business unit which will continue operating under its current name.
"ASM was the natural home for StoreBoard's next phase of growth. ASM's dynamic marketing solutions, extensive infrastructure, and broad client and retailer relationships will permit StoreBoard to enhance the unique value proposition of reach it offers to advertisers and retailers alike," said Sirvaitis.
StoreBoard Media is headquartered in New York, and will continue to be based there.
About Advantage Sales & Marketing LLC
Founded in 1987, Advantage Sales and Marketing (ASM) is a premier sales and marketing agency committed to building brand value for our clients and customers. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries. Headquartered in Irvine, Calif., ASM has over 70 offices in the United States and Canada. Visit www.asmnet.com for further details.
ASM Corporate Communications
Tania King, 949-797-2900