IRVINE, Calif. — On September 1, 2006, Advantage Sales & Marketing LLC (ASM) acquired the business of Try-Foods International Inc. (“Try-Foods”). Try-Foods is an East Coast based company specializing in promotional and merchandising programs in the perishables food industry. Since 1987, Try-Foods has formulated a winning recipe for success with a proven track record.
Try-Foods provides quality and innovative retail grocery programs that generate sales and increase consumer awareness. The company specializes in recipe dissemination programs, health & wellness initiatives, food safety education, employee training manuals, ethnic marketing campaigns and custom published magazines, cookbooks, calendars, and themed booklets. This acquisition rounds out ASM Marketing Services' comprehensive marketing and promotions offerings and is consistent with ASM's growth strategy which includes expansion of its marketing businesses.
Try-Foods will continue to be managed by its existing management team led by Harry Rozelle and will operate as a division of ASM Marketing Services. Harry will report to Tanya Domier, President of Marketing Services.