Advantage Sales and Marketing announces plans to acquire Tri-Venture Marketing, Inc.


New acquisition will enhance Advantage Sales and Marketing's best-in-class retail sales services in the perishables industry in the Southeast, Mid-West and Caribbean

Advantage Sales & Marketing LLC (ASM) today revealed its plans to acquire Tri-Venture Marketing, Inc., “The Perishable Connection”® (Tri-Venture) on Oct. 16, 2013. Tri-Venture is a food brokerage company focused on meat, deli, bakery, produce, cheese, seafood and frozen clients and customers. Terms of the transaction were not disclosed.

“Tri-Venture has delivered best-in-class service to the perishables industry for more than three decades,” said Tanya Domier, ASM chief executive officer. “We are pleased to enhance our perishables service portfolio to include Tri-Venture's expertise, talent and industry relationships.”

“The Tri-Venture acquisition represents a significant step forward in our plans for national coverage with very strong leaders and category expertise dedicated to the fresh business,” said Mike Salzberg, ASM president and chief operating officer. “With our planned investments in category management and technology, Advantage Tri-Venture, along with earlier acquisitions of Action, Pryority and Program, puts this combined team in a position to compete at a very high level in the industry.”

Eugene Giddens and Jeff White, who previously served as chief executive officer and president respectively, will lead the new business unit which will operate as “Advantage Tri-Venture.”

“ASM has a strong foundation and reputation for outstanding service to clients and customers. ASM's mission, vision and values are consistent with our company culture and our associates are thrilled to be a part of the ASM family,” said Giddens. “For 35 years, Tri-Venture has consistently delivered value for manufacturers, customers and associates. We are confident Advantage Tri-Venture will offer expanded services, leading technology and industry insights and will continue to drive growth for both our clients and customers.”

Tri-Venture is a leader in sales and marketing of perishable products, providing service to manufacturers of consumer perishable products. Tri-Venture operates seven offices predominately in the Southeast. The new business unit will continue to be based in Lakeland, Fla.