IRVINE, Calif. — On January 1, 2007, Advantage Sales & Marketing LLC (ASM), acquired the business of Campaigners, Inc. (“Campaigners”). Campaigners is a California-based sales and marketing agency with primary services provided to the Consumer Electronics class of Trade. The company provides outsourced field sales and marketing services in addition to progressive training and incentive programs.
Creating a seamless extension of its clients' sales and marketing team, Campaigners specializes in product demonstrations, events and promotions, sales force training, mobile marketing, sales incentive programs, market research, sampling, consumer surveys and more. Campaigners has boosted brand awareness, indisputable ROI, and dramatic improvement in category leadership and market share for its clients.
Campaigners has developed and launched hundreds of successful campaigns for such Fortune 1000 companies as Fujifilm, Intel, Samsung and LG Electronics, driving more than $1 billion in retail sales. This acquisition rounds out ASM Marketing Services' comprehensive marketing and promotions offerings and is consistent with ASM's growth strategy which includes expansion of its marketing businesses into the Consumer Electronics space.
Campaigners will continue to be managed by its existing management team led by Melissa Orr and will operate as a division of ASM Marketing Services. Melissa will report to Tanya Domier, President of ASM Marketing Services.