IRVINE, Calif. — Tanya Domier, Advantage Sales and Marketing's President of Marketing Services, will speak at the November Grocery Manufacturers Association (GMA) conference: Resilience & Relevance: Winning Strategies for a New Economy. The conference will discuss the success of Advantage Sales and Marketing's Shopper Marketing collaborative partnership with Walmart.
Domier will speak at the conference's general session Shopper Marketing at Work: Collaboration for Success along with Crossmark President Joe Crafton and Walmart's Senior Director of Marketing, Terry Nannie. The team will discuss the success of the joint collaboration in-store demo events company Shopper Events.
“Known for its efficiency, shopper marketing is capable of helping brands and customers grow their businesses even during challenging economic times,” said Domier. “But it's an evolving discipline. I look forward to sharing our passion for innovating and elevating around the traditional models to drive even better outcomes. We recognized that enhancing the age-old demo model at Walmart could send a dramatically different message to shoppers – and play a pivotal part in improving and differentiating the shopping experience there.”
Shopper Events — the only authorized in-store event-planning company for all Walmart stores – has revolutionized the in-store marketing industry by introducing a consistent brand presentation platform that is integrated with Walmart's marketing strategies.
The conference will take place at the Arizona Biltmore in Phoenix, Ariz. from Nov. 2-4. The event is open to GMA members, retailers, associate members and non-members.
About Shopper Events LLC
Shopper Events LLC is the sole authorized planning and coordinating company of all Walmart in-store events. The strategic partnership between Shopper Events and Walmart was created to improve in-store interaction between brands and the Walmart shopper. The sampling events executed by Shopper Events reach nine percent of the U.S. population each week. Shopper Events is financially backed by two of the largest sales agencies in the consumer products industry: Advantage Sales & Marketing LLC and Crossmark, Inc. Visit www.shopperevents.com today.
About Advantage Sales & Marketing LLC
Advantage Sales & Marketing LLC (ASM) is a premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. ASM's cradle-to-cart—post-manufacture to consumption—customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronic and home center industries. Headquartered in Irvine, Calif., ASM has 66 offices in the United States and Canada. Visit www.asmnet.com today.