Adlucent 2018 Personalization vs. Privacy Study
Consumers today are becoming more aware of their digital data and demanding more transparency from brands around what data they’re collecting and how they’re using it. But while awareness has been heightened, this study from our search marketing experts at Adlucent uncovers that when it comes to data, many consumers still value personalization over privacy. More than ever, they expect brands to deliver relevant online experiences – and they’re willing to pony up some personal information to get it.
Inside Advantage, Winter 2018
In an omni-channel world where connected commerce requires new solutions, Advantage is reaching higher to ensure that we provide the talent and technology to win. Our new Adlumina business intelligence platform helps business managers uncover higher impact, collaborative insights. Our digital technology company, Flixmedia, helps brands manage and distribute digital content with 1,200 online retailers across 68 countries.
Read about these technologies and much more in the latest issue of Inside Advantage.
Inside Advantage, Spring 2017
The disruptors of online shopping, robotic merchandising, digital shelf tags, Amazon's new C-store, or Blue Apron type consuming demand that the tools and services needed to grow business are needed more than ever but are also changing dramatically. In addition, the prediction that online and digital commerce omnipresence is now becoming reality.
In an omni-channel world where connected commerce requires new solutions for brands, Advantage is reaching higher to ensure we can provide you with the talent and technology to win across an ever evolving ecosystem. Read more in this issue of Inside Advantage.
Inside Advantage, Spring 2016
The current challenging business climate has generated a host of questions: What are the short and long-term effects of the recent wave of consolidation? How are consumer preferences dictating the speed at which companies must innovate? How do we effectively harness the massive amount of data available to deliver ultra-personalized predictive insights without being plagued by "analysis paralysis"?
There is a lot to tackle, and this issue of Inside Advantage unlocks the answers to these prevalent questions and more.
Inside Advantage, Summer 2015
The retail environment is experiencing disruption like never before. At Advantage, we are helping our clients prepare for this disruption by building and enhancing services that will deliver an edge for our clients in this competitive environment.
Read more about how we are reaching across borders and building and enhancing services for our clients in the latest issue of Inside Advantage, from examining the shopper's path to purchase through a unique lens to understand what drives them to purchase even before they think about making a trip to the store to delivering a comprehensive approach to eCommerce by combining the power of Advantage's eCommerce sales force and our AMP digital marketing resources.
A Practical Approach to Improving Trade Promotion Effectiveness Despite the prevalence of trade promotions, many CPG companies lack the process and technology needed for robust promotion analysis. 38% of those surveyed by Advantage Solutions do not have a TPO system that combines financial and consumption data to calculate ROI let alone the depth of analysis experts agree is needed today: SKU-level weekly data, metrics for category growth and retailer profitability, and qualitative variables like display support, competitive activity, and weather. Advantage has introduced a solution that addresses all of the core requirements of TPO in a simple, faster, more practical manner.
Find additional Advantage publications in the Publications Archive