Newsroom

​​Browse the following to read about Advantage in the newsroom:​​​​

Publications

Hot Stuff: Outdoor Grilling Season Takeaways
With 75% of adults owning a grill or smoker, sales opportunities abound for consumer goods manufacturers and retailers for the 15 weeks of summer. Find new seasonal insights in our fresh infographic.

Optimizing Online Opportunities
Nearly 200 retail and consumer goods industry executives immersed themselves in consumer trends, transformative technology, big data, and retail and marketing developments at the 2019 Advantage Digital Technology E-commerce Symposium. Read highlights in this on-the-scene report.

Unleashing the Power of Trade Promotions
Retailers and consumer goods companies are taking a closer look at their returns on trade promotion spending. Advantage Solutions’ Jennifer Gruber offers her insights on using shopper metrics to drive results.

Picking Digital Priorities: The Commerce Score Informs Omnichannel Strategies
A pressing challenge facing consumer goods companies isn’t identifying e-commerce opportunities — it’s prioritizing the many opportunities. Enter the Advantage Solutions Commerce Score.

Silencing the Skeptics: Shopper Marketing Builds Brands, Drives Loyalty
New research from Advantage Marketing Partners and Catalina reveals shopper marketing’s immediate and long-term impact on incremental sales.

Proof Positive: Sampling Brings Long-Term Value
The Advantage Customer Experience team’s new analytical model reveals in-store sampling attracts new buyers who make repeat purchases.

Americans Are Getting Snack to Health
The rise in clean-label and plant-based eating is changing the snacking landscape in America. The Advantage Customer Experience team tracks the shift toward healthier snacks.

Store-Level Strength: Location-Specific, Item-Level Data Drives Brand ROI
Advantage’s Analytics, Insights & Intelligence division is combining store-level, geodemographic and psychographic data to increase consumer goods companies’ sales and return on investment.

Meet RORI: New Technology Boosts Return on Retail Investment
Atlas Technology Group is piloting an intelligent retail coverage system that enables on-the-fly changes to merchandisers’ priorities, tasks and time spent in each store, maximizing every minute.

Hatch Expo West Trend Report 2019
Hatch, the San Francisco-based branding and design agency, offers a fresh take on the year’s top trends based on insights gleaned from Natural Products Expo West 2019.

Upshot’s Eight Trends to Watch in 2019
The full-service, Chicago-based consumer marketing agency has published its annual perspective on the forces influencing brands in our culture and the marketplace. Use these eight trends to inspire your approach to high-velocity change and innovation. Also visit the microsite here.

  

Find additional Advantage publications in the Publications Archive